Concept2 was founded by 2 brothers, including an Olympic rower. The company first started out as a paddle maker before shifting its operations to the manufacture of fitness equipment.
Originally focused on rowers, Concept2 now offers a wide range of products boasting unparalleled quality and durability. Worthy of note are their Bike Erg and Ski Erg. Their equipment mimics the movements and physical output performed by athletes competing in Nordic skiing, cycling and rowing.